Mac walters and that other guy6/27/2023 Throughout his career, Jobs liked to see himself as an enlightened rebel pitted against evil empires, a Jedi warrior or Buddhist samurai fighting the forces of darkness. Seriously.” It cleverly positioned the upcoming computer battle as a two-way contest between the spunky and rebellious Apple and the establishment Goliath IBM, conveniently relegating to irrelevanceĬompanies such as Commodore, Tandy, and Osborne that were doing just as well as Apple. ![]() Reflecting its cheeky confidence, Apple took out a fullpage ad in the Wall Street Journal with the headline “Welcome, IBM. “It took them a year to realize what had happened.” Bill Gates happened to be visiting Apple headquarters for a meeting on the day the IBM PC was announced. Apple became cocky, not realizing that corporate technology managers might feel more comfortable buying from an established company like IBM rather than one named after a piece of fruit. It used old-fashioned command-line prompts and didn’t support bitmapped graphical displays. ![]() ![]() Chris Espinosa called it “a half-assed, hackneyed attempt,” and there was some truth to that. When IBM introduced its personal computer in August 1981, Jobs had his team buy one and dissect it.
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